Our Social Media Management services are classified into two styles.
1. The first style of service is a brand level management service starting with the management of a minimum of three social media platform profiles.
2. The second style of service is a platform-specific standalone management service
• Additional profiles can be cost-effectively added to the basic service.
• Platforms we can look after include: Facebook, LinkedIn, Instagram, Twitter, and Pinterest
Social Media Management Service Levels
• Basic (see the chart above for inclusions)
• Intermediate (see chart above for inclusions)
• Advanced (see chart above for inclusions)
Social Media Management Services – Purpose
• Managing Social Media profiles is very time-consuming. When done with local resources or employees, it either gets very distracting and expensive for a business to do it themselves, or it’s difficult for an agency to put together a cost-effective service for clients, that can make a good profit
• Also, taking into account the wide range of different popular social media platforms, it is a challenge for most businesses to maintain marketing expertise in all these areas, unless it’s your specific area of expertise.
The purpose of our management services are twofold:
Firstly, we aim to provide a cost-effective social media management service to marketing agencies
that they’re able to then onsell to their clients
To achieve the objective effectively our services and processes are mapped to ensure
• We understand and represent each end client’s brand
• We produce content (in image and language) that is of an exceptional quality that meets and
surpasses the standards of your clients
• Our offerings are priced at a rate that provides a significant discount over locally produced
content and rates, ensuring that you can make a decent profit while using our service
SOCIAL MEDIA MANAGEMENT PURPOSE
Secondly, we keep our team’s skills (for each social media platform) up to date, ensuring our
services are as effective as possible for the long term. Some measures of effectiveness could
include:
• Audience growth
• Reach growth
• Quality engagement
• Traffic to your website
By maintaining a team of consultants that ONLY do social media, professionals that live it and
breathe it, we ensure that the work we are doing on behalf of your clients has the maximum
potential to meet their goals, as documented in the service brief
Social Media Management – Indicative Process
Setup Month
• Initial Skype Briefing
• Complete and agree on Social Media Marketing brief
• Social Media platform analysis and recommendations
• Content Creation for platforms as required
• Graphic Design
• Captions
• Meeting to review and approve content
• Direct Marketing for all platforms where required
Regular Monthly Work
Marketing strategy includes basic advertising budget to assist with content designed
around key areas of the business of your client
• Month end report of the campaign is generated one day after the last post is scheduled
• High engaging areas are identified and are added to content strategy
• The next month content strategy is initiated immediately after the first post of approved
• calendar goes live
• The content is sent for review and approval
• The approved calendar is scheduled accordingly
Social Media Management – Limitations
• Social Media Management is more about creating brand presence, supporting other
marketing efforts and reaffirming core business messages than direct lead generation.
• While some lead generation is possible, and given attention to in these management services,
if the client is looking for fast and direct response lead generation, this is not an appropriate
strategy for them
• One major limitation of organic social media marketing is that the client has no control over
their audience. The social media platform algorithms control how much reach organic posts
get in front of the built audience. With an ever-increasing amount of information flowing
through social media channels, it appears business channels get less and less reach every
month.
• This lack of control and real ownership is important for clients to understand
as it should be part of their thinking about how they use the audience they
develop in these channels
