We offer this structured Facebook Advertising Lead Generation service to develop a database
of targeted leads for the end client.

The service requires a budget for Facebook which is NOT included in the service fee.
The process runs through a targeted Facebook ad with some form of lead bait (i.e Ebook ) to
a landing page where prospects leave their details if they would like a copy of the lead bait.
Details get stored in a database for email or other marketing.

The deliverable of this service is the database of targeted leads for ongoing nurturing and
marketing, at a cost per lead that is very attractive.
One benefit of this style of advertising is that often leads are acquired at a cheaper cost than
from a single AdWords Click.

Facebook Advertising Lead Generation

Purpose

The purpose of this lead generation campaign is to build a database of prospects that come
from the client’s defined prospecting group.
The database developed from this service is an asset to the client’s business. It should be sold
to the client as an asset to their business.

While the purpose of this service is not immediate sales, through ongoing and regular
nurturing, the database should turn into a continual and regular source of business for the
client.
It is a long term marketing strategy that aims to be a part of assisting the development of a
long term healthy business, via a database. It should not be sold as an instant sales generator.

This service acknowledges the reality that many real prospects just are not ready to buy today,
so during this process, we rather collect the data of these prospects, so your client can be
“front of mind” when these prospects are ready to buy.

Facebook Advertising Lead Generation

– Is Working When:
• A database of relevant and targeted prospects are being collected into a CRM or email
management tool
• The database is being built cost-effectively

Facebook Advertising Lead Generation – Process

First Month

•An initial Skype Briefing to discuss your campaign and understand the precise
prospecting group, we are targeting
• Produce the landing page
• Create a Pixel for Conversion Tracking and apply to the website where applicable
• Set up your campaign and Ad Sets
• Create your ads and send for your quality review
• Setup a database in MailChimp if your client does not already have one (Client
engagement required)
• Have your client make necessary adjustments to their CRM if they already have one,
ensuring we collect the leads appropriately for their system
• Conduct a review meeting with you to ensure all collateral is appropriate and of an
acceptable quality standard
• Your campaign is made live following your approval
• Ongoing internal reviews & adjustments of campaign
• Weekly reports (First month only)
• Month end report (Every month)

Regular Monthly Inclusions

• Setup new campaign
• Ads sent for quality review
• Regular advertising campaign reviews & adjustments of campaign
• Monthly reports

Our Responsibilities

• Conduct a thorough briefing session to get all the required information to build and manage
a lead generation campaign that is most successful to your or your client’s business
• Prepare all the collateral for you that will be used in the campaign including Landing Page
• Conduct a review meeting with you, ensuring all campaign collateral is quality, accurately
represents your client’s brand and is consistent with the objectives of the campaign
• Set up a Mailchimp account and database for your client if required (there are elements of
this process your client will need to be involved with)
• Once all collateral is approved, finalize the campaign set up and make go live
• Manage the advertising campaign expertly and responsibly
• Prepare and distribute monthly white label performance reports

YOMO is serious about delivering lasting value to our clients. Our team of hard-working, passionate experts ensures clear, honest, and tangible results online. We can help your business achieve success!

Get in touch with one of our experts today to see how we can help you grow.